CASE STUDIES
Who We Are / How We Work
Content Promotion
Email Marketing
Brand Graphics
Industry
Hospitality
Platform
Web
Project length
10 weeks
A taste of India. A touch of design. A world-class digital presence.
Mumbai Flavours set out to capture the vibrant essence of Indian cuisine and present it through a modern, globally appealing digital experience. Polaris Studios partnered with the brand to reimagine its entire identity — from a refreshed logo and color system to a seamless, performance-driven website and local SEO presence. The result is a platform that evokes warmth, authenticity, and credibility — connecting the heart of Mumbai’s flavours to the cosmopolitan diners of Luxembourg.
The Challenge
- Fragmented brand identity: Offline visuals (menu, interiors, print) didn’t align with the restaurant’s online presence.
- Low online visibility: Limited discoverability for “best Indian food in Luxembourg.”
- No seamless user journey: Visitors couldn’t easily reserve tables or view menus online.
- Cultural balance: Needed to reflect authentic Indian roots while maintaining a modern European sensibility.
- Content gaps: Lack of storytelling around the founders and culinary heritage.
The Solution
Key pillars of our approach
- Brand Evolution: Refreshed the logo, typography, and color palette — infusing saffron warmth with deep blue sophistication.
- User-Centric Website: Designed a responsive, bilingual site (English / French) with smooth navigation, parallax sections, and call-to-action placements for reservations and takeaway orders.
- SEO + Local Optimization: Implemented structured data for menus, reviews, and Google My Business; ranked on page 1 for “Indian restaurant Luxembourg.”
- Content Storytelling: Crafted founder stories, dish spotlights, and behind-the-kitchen visuals to humanize the brand
- Performance & Analytics: Integrated Google Analytics 4 + Search Console dashboards for ongoing monitoring.
Development Process
Discovery:
We began with an in-depth brand audit and competitor analysis to understand Mumbai Flavours’ current digital landscape, audience perception, and growth opportunities laying the foundation for a clear visual and SEO direction that aligned with the restaurant’s long-term goals.
Design:
Our creative team translated strategic insights into tangible design outcomes, developing detailed UI/UX wireframes and a unified style guide featuring refined color palettes, typography systems, and Figma layouts that balanced Indian warmth with European sophistication.
Development:
We engineered a full-stack, CMS-enabled website built for speed, scalability, and ease of management ensuring a seamless user experience across devices while integrating features for reservations, menu exploration, and content updates.
UI/UX Design
Post-build, we focused on digital performance implementing advanced on-page SEO, metadata structuring, Google My Business optimization, and analytics dashboards to drive discoverability and monitor engagement in real time.
Success Stories
Recent Projects
Skateboard
Design
Engaging Website Redesign
Design
Chess Nexus
Design
“Ready to guide your
brand to its true north?”
Partner with Polaris Studios to craft compelling stories, bold visuals, and a brand presence that truly stands out.